Strategy, Design, Build + Install, Digital Integration
WaterPark Place, Toronto, Ontario
Following a recent engagement with RBC to develop their Small Retail Space design, Envision worked on the development of their next-generation large-scale customer experience branch, located at their new headquarters, WaterPark Place, a Leeds Gold building containing a substantial presence of RBC Head Office staff.
This showcase branch was designed using Envision's Strata approach to deliver a stunning look, whilst maximizing the customer experience and operation at many major new customer touch points, including the introduction of Universal Tellers ⎯ the removal of the teller line ⎯ and a next-generation level of in-branch digital experience.
Our Strata process resulted in the development of choreography strategy that supported the Sales people's needs, and delivered over fifteen new or greatly enhanced touch points in a uniquely ambient environment.
Envision also designed, fabricated and installed the signature digital wall and graphic scrims for the main hallways and auditorium on the ground level of the building.
- Shelagh McGrogan, Director, Retail and Merchandising, RBC