MLSE

Maple Leaf Sports and Entertainment, part of Air Canada Centre, hired the Cineplex/Envision team to provide consultation for their investment in digital signage.

Envision developed options for the placement, configuration and design that would integrate the screen into the environment and support two mutual priorities:

• Customer experience
• Advertiser appeal

One feature created by the Envision design team was the main entrance 55-screen digital sculpture:

• This follows a concave and then a convex form, with an unexpected screen alignment, all held together on a transitioning LED-lit metal skin.
• The unique geometry provides a powerful palette for the content designers, giving them flexibility and depth of field.

For instance, using the dimensional depth of the sculpture:

• Three different supersized players can each be projected, and the appearance is one of separateness.
• The screen can then flash to a powerful, continuous, overall motion image, and the experience is increasingly dimensional and powerful.