Air Canada Centre
Design, Build + Rollout, Digital Integration
Envision were engaged together with Cineplex by MLSE to design, build and install signature digital signage at the Air Canada Centre. Envision created the design, and developed options for the placement and configuration for the main digital fixture, integrating the screen into the environment and supporting mutual priorities of customer experience together with advertiser appeal.
Envision’s design created an immersive experience through the depth of the sculpture. The unique geometry provided a multi-dimensional depth of field through the combination of a convex form within a concave form. This unique screen configuration, held together with a transitioning LED-lit metal skin, provided content designers, a powerful and flexible palette to be creative.
- Stuart Kirkpatrick, President, Cineplex Digital Solutions